As Instagram turned 10 years old in 2020 we have seen how it has evolved to become one of the major players in the social media world. It is your turn to evolve using this powerful platform. As you know, having a beautiful, engaging and authentic Instagram account can create amazing opportunities for you. From driving more clients to your private practice to allowing you to work with brands. The question is, how to create a great Instagram account? How to improve your Instagram aesthetics?
Designing my feed was the biggest struggle to start my Instagram journey. So, I collected information, tools and examples to help you create your own stunning Instagram without the hustle of figuring out how to do it. To make it even more inspirational, many examples here are from dietitians.
Are you ready to make small changes to create a visually pleasing Insta account? To find your visual voice? So let’s get started!
1. Choose your vibe
Think of this as finding your social media personality. It is going to be calming, energetic, positive, or minimalist? Your choice.
Select a vibe that goes along with your personality and fits your followers. I suggest you look around and find some accounts with the look and feel you want.
To make it easier for you, here is a list of nutrition expert-friendly words that can describe your vibe. Pick 4-5 today and remember them as you create posts. Remember, you can always change your account as your brand grows and you understand yourself and your followers better.
Now, take a moment to choose your words and write them down.
Deanna Wolfe, MS, RDN has a calm, earthy feed t hat suits well her nutrition philosophy as a food freedom coach. Note how all the feed follows a color palate, even her clothes and the backgrounds she uses!
Dietitian-meme has a fun and vibrant feed. The account is to make you laugh!
Notice that all the posts are memes.
Happystronghealthy.rd has a vibrant, pink theme with sparkles. It shows a lot of personality and she keeps a great smile.
2. Choose 3 predominant colors for your feed
This will create consistency and it is very eye pleasing. Make sure that even your photos have your predominant colors. To choose colors, scroll your Insta feed for inspiration.
For your photos, just use your best judgment to find those photos or take the photos that have your primary colors.
For your other types of posts, the next step is to find what colors go well together. You can use a color palette generator to determine what colors go well together. One great, and free resource, is Design Seeds.
Another option is to use a color wheel. In here, you can use can use complimentary (from opposite sides of the wheel) or monochromatic colors (from same side of the wheel).
Once you choose your colors, make sure to make a note of the “hex color code” or the combination of letters and numbers that show you exact color. You can use this anywhere you are creating content and the exact color will appear every time. You can also get this code by using your color palette generator or simply search the internet for the code.
3. The effect of colors on emotions
Have you noticed how some places bring you calm, happiness and others irritate you? Well, the colors in such spaces might have something to do with it.
There are common emotions related to two main categories: warm and cool. Warm colors -such as red, yellow and orange- can bring a variety of emotions, from warmth to anger. Cool colors such as blue, green and purple- can bring feelings of calmness and even sadness.
Thus, the colors you choose for your feed can impact the emotions you bring in your followers.
For more details about this fascinating topic, visit the blog by Art Therapy: The psychology of color: the effect of colors on emotions.
4. Create your brand kit
Be consistent by creating a brand kit. If you use Canva*, just go to the “brand kit” section and save your colors. After doing this, every time you create a post, it will take a couple of clicks to replicate your brand colors.
If you don’t use Canva, just save a photo of your colors and the hex color code.
*Please note that links with a (*) are my affiliate links & I make a commission off purchases made through these links.
5. Consider choosing an Instagram grid layout
A grid is the way how the posts are organized.
Square-just place one picture after the next. @theminimaliststyle does a great job with this.
Titles- the most popular form of this layout is posting a photo, then a quote or information, then a photo, then information (or quote). Look at @thebalancednutritionist for an example. You will love her loving personality too! She looks really approachable and her feed has a great vibe.
Row by row-a simple and beautiful feed. Commonly placing three pictures in a row, then 3 quotes or information on a row. However, this might be a bit more challenging to create as typically post only 3-5 times per week. I could not find a dietitian account for this, but here is a perfect example by @thepersonaljourney.
6. Preview your feed using scheduling apps
There is no better way to see how your feed will look than by seen a preview. In Instagram, you will see once the posts are live, but there are scheduling apps that can help you see your feed before it posts. These apps will let you rearrange the order of your post to ensure that you have the look and feel you are going for.
This may sound time consuming, but planning your posts in advance can actually save you time. So, you will improve your aesthetics, help you create better content and avoid daily struggles to find something to post.
This is a scheduling app that beyond letting you schedule your posts in advance, it has a preview function. It is very easy to use.
First, Preview articles on feed design are great. Highly recommend their blog.
7. Be authentic
One of the most valuable aspects in Instagram is being authentic. While aesthetics are important and followers love an eye-pleasing account, authenticity is the key to grow your account into a community of engaged followers.
Later points out that “authenticity is all about being true to your brand voice and not being afraid to speak openly about the topics your care about.”
Authenticity also reflects in pictures, with followers favoring more natural pictures. So forget the heavy filters and the perfect pictures. Also, it is fine if your feed is not perfect.
A great example of authenticity in pictures comes from @thebirdpapaya.
Putting all together
When you put all the elements together, you will end up with a branded Instagram account that is easy to recognize and is very appealing for your followers.
Having an Instagram feed that is everywhere and has poor quality images, will confuse your followers. The good news is that a consistent and eye-pleasing design that expresses your brand soul will attract and keep followers.
Last, have fun! Try, fail, find another way, and enjoy the process. At the end of the day, perfection is not the goal. Developing a relationship with your audience is.